When you start a business or even think of starting one, the first thing you put down on paper is your aim. Whether it is to make more sales, create a reputation, dominate a large market… the first thing you have to do is set a goal for yourself, one that you can work towards.
All businesses have different aims according to their niches, business size and preferences. However, as major a statement as this might be, my web marketing coach experience has taught me one major thing: all businesses must have the same aim – to earn consumer trust.
Yes, I truly believe that there is a universal aim that every business can follow in order to succeed and to earn consumer trust.
Is it possible? Can a general aim really be applied to all different kinds of businesses? What is it?
In word word: WELLNESS.
We all talk about caring for our customers, but it is sad how even ‘caring’ has become a very business-minded term, which primarily means providing above average customer support. Nearly everything is done with the aim of making more sales and not actually earning consumer trust, which is what eventually is the legacy of a business.
I truly believe that any business can succeed if its makes wellness its true aim and works towards it honestly and not just as pretense.
Here, I am going to divide wellness into two main categories that will help you earn consumer trust with your aim.
Earn consumer trust
1. The Wellness of Your Business
2. The Wellness of Your Customer
Before you begin to earn consumer trust, it is extremely important to find wellness and balance within your own system. Trust me, a well managed system reflects well and that is what eventually will show in your internet marketing and effort to acquire customers.
The key to the wellness of your business is to operate within a certain code. Instill values and beliefs in your system and make sure you follow them. I have repeatedly learnt as a web marketing coach that the best returns come from a business that starts from scratch and builds it up from there with manual hard work. Even if this takes time, it is better than all black-hat techniques that you will ever come across.
When a business operates on honest standards, running it becomes easier. Your internet marketing techniques will thrive because there will be no negative marketing against you and customers will come to you because you will be known for your transparent methods.
Naturally, this is when you earn consumer trust, and when the wellness of your customer comes in.
As a web marketing coach, there are a few things that I must repeatedly insist on, and this is one of those… If you want to earn consumer trust, give them value!
Remember that people want help. They don’t want a product; they want a solution. And this is what your business and all your internet marketing should aim towards. Do an experiment where you post an advertisement for a product. On the other hand, write an informative article about the niche of another similar product, and then advertise it. You will see for yourself that the latter gets more praise and more sales, because people got the help that they needed!
Ideally, your aim should be to answer people’s queries. When you know of their problems, understand them and help them through these, you will earn consumer trust because your desire for the wellness of your customers will show and they will want to trust you again!
As a web marketing coach, I am dedicated to teaching my followers how to earn consumer trust. If you would like to learn more, you can write to me below, or on my Facebook page! Good luck!