For every new business that shows up, whether small or big, it is a fact that most people now find out about it through the internet – or, to be more specific – through the social media. Nearly everyone is now regular on sites like Facebook and new businesses know this, which is why establishing a social mdia presence becomes a major goal for them before they even officially launch.
I have previously written many social media marketing tips, but in this article, I focus specifically on Facebook.
So yes, Facebook marketing is now the focus for many. But among all this competition, what really is the Facebook marketing plan that actually works? So many people try so many different techniques, and some back out very soon because they feel convinced that this will not go anywhere. The competition is so tough and it is not just about defeating those that are big names in the industry; it is also about the HUNDREDS of new businesses that are popping up every day!
How do you come up with the best Facebook marketing plan?
So what do you do? How do you make your business unique on these messy platforms? What advertising strategies or Facebook marketing plan can you use that will make you stand out and take lead over other businesses? If everyone is using the same techniques, then what really is the answer?
If you are someone who is wondering how to get more page likes or are thinking about the Facebook marketing plan that will work best for you, the first thing I would ask you to do is to go online and check out the pages of your idols. The businesses that you really want to be like, what are they really like? What is the one thing that is common among people who rapidly gaining popularity? My own Facebook page recently started gaining a lot of followers; what is one thing that is making it happen?
The answer to that is in this one question:
What is the only one thing that is unique to your business?
It is not some marketing strategy or some advertising plan. The only thing that exists in your business and not in any other is YOU!!
Yes, your very own presence is what makes your business special and unique, and that is exactly what you need to use and embed into your Facebook marketing plan!
Forget about techniques that are popular and stop buying plans that promise to work. Make a new plan around your own personal profile and make yourself the face of your business. Because people might forget tag lines and logos and other marketing material. But the realest thing you can give to them to remember is your own profile.
This is the best Facebook marketing plan especially for people who are affiliate marketers, network marketers or bloggers working on small-scale businesses. Eventually, these businesses require you to make sales through your pages or websites, and for that you need followers who trust you. You could wonder how to get more page likes and acquire likes that are actually worth nothing. Or you could get a few followers who are loyal and trust you enough to buy from you! And this happens when your Facebook marketing plan revolves not around a product or an offer, but around you.
If you are wondering how to get more page likes from people who will actually contribute something to your business, your only Facebook marketing plan should be to market yourself, post your honest ideas and opinions, show up in people’s newsfeeds and use yourself to connect to people. Don’t familiarize them with a concept or with a business, but with you. Once you connect with them, once they get to know you, they will be more inclined to trust in your business too.
And here is one last catch for this Facebook marketing plan that is my absolute favorite: be honest! Be yourself. Never pretend to be someone you are not, or post content that you don’t actually believe in yourself. As long as you are being yourself and trying to help people genuinely, they will trust you and it will work out for both them and you! Good luck!
If you would like to read more on Facebook marketing plan and other social media tips, you can read these social media advertising tips I wrote previously, or contact me on my Facebook page and I will be more than willing to help!