Got Unsubscribers? So What?!

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Anyone who has ever tried to build an email list for marketing purposes knows how difficult the process is. And mind you, I am talking about real hard work that goes into manual lists – not using unethical tools or buying followers overnight!

Those of you who have actually invested time and effort into researching list building tips and coming up with strategies to increase the number of people who follow you, would also know about unsubscribers.

Earlier on, I wrote about list building tips to double your list, as well as reasons why you may have unsubscribers.

How to deal with unsubscribers?!

The sad truth is, sometimes there is nothing you can do. You will do everything that you can think of, follow every right strategy and still find that there some unsubscribers from your list.

Why does this happen? Truth is, you don’t know. Perhaps they did not like your content. Perhaps they decided it was not for them. Perhaps they simply decided to go elsewhere.

I know people who can’t digest these reasons and think that it must be something they did that caused them to face unsubscribers. However, the fact is, no matter how many list building tips you use, there is no tip in the world that will help you please everyone. There are always going to be some people who don’t like what you are doing, and that is okay!!

I have actually known people who decided to stop building lists because some people kept unsubscribing. Don’t do this to yourself, because this is a part of being an entrepreneur. If you don’t know how to deal with rejection, you won’t be able to move on.

Often, when I say this to my followers, they tell me I don’t get it because I don’t have unsubscribers, and I laugh it off! Do I have them? Of course I do!! The only thing is that I continue to use my own proven list building tips and strategies, and I don’t let these people get to me.

Honestly, I think if you are finding it hard to deal with unsubscribers, you need to look at the positive side. This is what I do. And yes, trust me, there is a positive side that you can’t see right now! Who ever said unsubscribers have to be a bad sign? If you have other people signing up for your list and staying, it doesn’t matter if a few leave. In fact, here are some things I tell myself that make me glad I have unsubscribers:

– I don’t need people who are negative and not contributing in any way.

– I don’t need people who will only criticize.

– I don’t need people who don’t need what I am offering, and perhaps leaving is the best for both of us.

– I don’t need people who are not potential buyers.

– I don’t need people who won’t open my email, won’t respond and won’t be interested.

– I don’t need an unproductive list costing me money.

– I would rather have fewer people who are actually interested!!

Makes you glad about having those people become unsubscribers, no?! The fact is, a large number means nothing. What you need are a few people who trust you and want to hear what you have to say. If it was just about a number, why not simply buy followers?! There is a reason we don’t do that, right?


So the next time you see unsubscribers on your list, don’t sulk! Don’t think this is the end and that you are failing. Look into the list building tips and techniques you are using and analyze yourself. If you are doing nothing wrong, be glad and carry on!

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  1. says

    Love this. And so true. I used to get discouraged when seeing people opt out of my list. Like I was doing something wrong. But I see now how that’s not a bad thing anymore. Quality over quantity 🙂

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