The internet marketing industry is one that is constantly evolving. If you want to make a mark, you got to bring in new ideas and techniques and not be scared of experimenting.
Since I’ve stepped into the industry, there have been numerous changes. But there is one I have seen on a constant rise… ONLINE VIDEO MARKETING!
Most of the success of video marketing can be attributed to the involvement of the modern web user. While people previously would surf written content, they are now more involved in the social media which majorly comprises of photos and videos. Most web users, therefore, now prefer this type of content.
If you are an internet marketing newbie who wants to experiment with this method, you will need a thorough online video marketing intro. This is because no technique will make you flourish unless you know exactly how to use it!
As an internet marketing mentor, I can tell you that online video marketing tips are what greatly helped me get where I am today. Here is my online video marketing intro for you to learn the basics!
How does online video marketing promote your business?
There are countless reasons as to why you should use online video marketing to promote your business. Here are a few of these:
People find them easier to watch – Would you rather read a long review of a product, or watch a video that shows the item being reviewed? I would personally prefer the latter, and so do most web users today.
People will trust you – Online video marketing has its ways of building trust. With written content on websites, it is often difficult to reach the authors. With a YouTube channel, however, people can easily reach out to you, follow you and know who you are.
They help you build a personality – This is the most important part of any online video marketing interview. When you make a video, it is most likely that you will be a part of it in some way. This adds the unmatchable component of ‘personality’ to your brand reputation.
What does this mean?
In comparison to advertisements and biased reviews, videos show a real person talking and providing help, and this is really all that most people need to trust someone. When they see that you are a real person trying to help them and who is accessible, they will be more likely to reach out to you and listen to what you are saying!
(Also read: Video marketing tips for beginners)
How can you use online video marketing to your advantage?
There are countless online video marketing tips that you can use to make sure you get the most out of it. If you are an affiliate trying to sell some products, you can use this technique in a number of ways. Here are a few online video marketing tips I would suggest beginners to use.
Make them easy to watch – Keep videos short, interesting and helpful, and answer questions that a usual Google search can’t answer easily otherwise. People need to hear something different and useful! For more information on this, read my article on the link between video length and lead generation.
Build trust – Remember that you still need to find people who will trust you. Therefore, provide honest product reviews and help instead of biased advertisements.
Showcase your knowledge – Market and talk about products that you have knowledge about. It’s always easier to trust someone who sounds like an expert.
Don’t try too hard to sell – Remember to make your motive helping people, not to make money for yourself. Once you do this, you will automatically be operating in ways that will make people like you!
For more tips, feel free to write to me!