Having observed responses to several blogs on internet marketing, I have often seen people complaining that there are no specific tips and techniques shared and that the content is general and contains things that everyone knows about.
I am an internet marketing trainer now, but even as a learner, I always disagreed with this opinion. I strongly believe that this is the very reason most people don’t succeed in the internet market or stay at a basic income level: there are things they hear but do not listen to. They know things, but they never think about them enough to implement them properly.
One such area is customer care. We should all care for our customers and that’s about it. Simple enough, right? Wrong. While many people think that they are caring for their customers, the fact is, very few actually think about creating loyal customers or follow customer care tips that really help.
Why do you need to do this? The answer is simple: creating loyal customers does not only result from a high quality product. Care is about high quality service as well and you cannot succeed without providing value to your customers.
To better explain the idea of creating loyal customers, here is an example I want you to think about:
You visit two websites, led to both by a keyword search. The first is one where the keywords are present but the content is minimal, and does not really answer your questions. There is, however, an advertised product that you might be able to make use of, amidst several other ads and pop-ups. The second website, however, provides a comprehensive article related to your keywords. It analyses your needs and tries to answer them, providing solutions within the article. It then refers to a product, suggesting that you may be able to use it, while also providing an honest overview of it.
Which product would you be more likely to look up, if not immediately buy? I think the answer is clear, and it encompasses the crux of our discussion here. Loyal customers do not come from pushy advertisements. In fact, it is only by exercising thorough customer care tips that you will not only be able to make sales but also find people who will continue to buy from you in the future.
Most new businesses often fail in creating loyal customers because of one major reason: Impatience.
Have you ever thought of spending lots of money on advertising? Have you ever thought of buying fans and followers so you can then market your content to them? Have you ever created a blog and flooded it with advertisements, hoping your customers will click on them? All of these signify impatience. Unfortunately, all of these also signify failure.
Here are a few customer care tips you can exercise to increase sales:
Don’t ask for money for everything – Some people think that they should not impart any knowledge without getting paid. Why not? People need to know that you are credible before they buy from you! Be eager to help people and don’t be scared to share useful information on your blog free of cost. It will build mutual respect and loyal customers who trust you.
Add value every day – When people see that you post an informative article or a video every day, they are going to appreciate the effort that you are putting in for them.
Don’t promote a product in every post – Everything does not have to be about selling. Focus on your relationship with your customers, write about the information they need, connect with them and the sales will eventually come!
Make it about them – Pay attention to the comments of your loyal customers and respond to them. If there are repeated queries about something, go out of your way to write an article or make a video about it. The effort will not go unnoticed!